1950 : The Vipianas engage artist Raymond Peynet, who will become known for his whimsical Amoureux characters (and whose work will be used by Miuccia Prada), to design a red elephant logo and other packaging.

2005 : The house celebrates its sixtieth year with a series of limited-edition accessories. February: Miss C茅line, a secondary line, is launched. May: Roberto Menichetti exits. July: Ivana Omazic, a Croatian in-house design consultant, tapped as creative head of the label.