2004 : March: First Russian standalone store opens in Moscow. May: Longtime brand model and sometime consultant Stella Tennant wears Bailey's tiered silver trench coat to the Met Costume Institute Gala; Bailey is her date. June: Burberry Brit for women takes the Luxe award under the Fragrance of the Year category at the FiFis. October: Flagships open in Rome and San Francisco. Charm bracelet and logo bangle timepieces, produced by Fossil, introduced.

1914 : England's War Office commissions an adapted Tielocken coat to meet new combat requirements. Epaulettes and D-rings are added, creating the trench coat. Half a million soldiers will wear the coat during World War I. Anglo-Irish explorer Ernest Shackleton sets out to conquer the Antarctic in August, clad in a custom Burberry helmet and tunic.