2009 : March: Beth Ditto and the Gossip perform at a Fendi party in Paris during the fall shows. April: Fendi hosts the first "Craft Punk" event at the Salone de Mobile, inviting thirteen designers to create objects from discarded materials from the house's workshops. June: Fendi's Abici Amante Donna city bicycle is featured in Pandora Luxurye. September: Silvia Venturini Fendi coproduces the stylish Tilda Swinton film I Am Love.

1996 : Silvia Venturini Fendi becomes the head of leather goods and accessories. The Selleria line, introduced in 1925 and originally crafted by Roman saddlers, is relaunched.