JIMMY CHOO
2009 : April: Collaborates with Hunter Boots for a croc-embossed spin on the classic British wellies. November: Fans go wild for Jimmy Choo's low-priced H&M limited-edition line.
1998 : After Mellon's father pours an additional $1.2 million into the fledgling company, it opens three more stores, in New York, Beverly Hills, and (in 1999) Las Vegas. "Thank God you're here. Now I won't have to fly to London for my shoes," one devoted Manhattanite says.